CNN, Accessibility & Design Systems

I joined CNN as a Product Design Intern during a pivotal redesign of their core platforms. My role focused on contributing to the development of a unified design system, ensuring that components were not only visually consistent but also fully accessible to all users.

Role

Product Design Intern

Timeline

2024-2025

Team

Impact

  • Helped reduce 4 accessibility barriers for an estimated 1.5 million users with disabilities (15% of total audience).

  • Improved accessibility and consistency across components used in over 1,600+ pages of CNN’s digital ecosystem.

  • Strengthened CNN’s compliance with WCAG 2.1 / 2.2 Level AA standards across audited components.

  • Created accessibility documentation and guidelines now referenced by 50+ designers and developers.

Problem

When trying to keep up with the news on CNN, users with disabilities often encounter a frustrating range of barriers: links that don’t go where they should, navigation issues, poor color contrast, etc.

These persistent design flaws can block access to breaking news and vital information, highlighting how inaccessible digital platforms exclude millions and make independent engagement with news nearly impossible.

Current Experience

From conducting an accessibility audit, I found that this is what the current CNN experience is like for disabled and affected individuals.

Missing alt-text

When screen reader users navigate to a shorts video, the cover is announced simply as “image.” Providing accurate alt text ensures a meaningful description of the video thumbnail.


WCAG 2.4: Navigable

Long horizontal scrolling lists

It takes screenreader users 20 seconds to navigate past the "Latest Videos" section, as opposed to <1 second while using gestures.

Horizontal scrolling lists and carousels are challenging for screen reader users, as they must navigate through each item individually.

WCAG 2.4.3 Focus Order

Use of color

Bottom image: Alerts modal as experienced by blind or visually impaired users.

As color is used as the sole method for identifying "customize now" is a clickable button, blind and low vision users may find this modal unusable.


WCAG 1.4.1: Use of Color

I focused on solving these barriers to entry from a design perspective, and found that by leveraging design systems, I was able to create scalable and predictable solutions.

Research

Secondary Research

1/8 Americans are considered permenantly disabled.

Source: Annual Report on People with Disabilities in America: 2025

1/3 Americans will face a disability <65 years old.

Source: Annual Report on People with Disabilities in America: 2025

Competitor Analysis

Design system competitor analysis

While CNN is lacking in accessibility compared to other platforms, this provides a great area of opportunity to embed accessibility into the foundation of it's design system and product strategy.

HMW

How might we reduce barriers to entry and address accessibility challenges within the CNN app to ensure a more inclusive experience for all users?

Solution

Design System

When I joined CNN, nobody was auditing components in the design system, which led to accessibility issues and inconsistencies. I conducted an audit of the Zeroheight Design System, reviewing 5 components and identifying 4 accessibility issues. I supported the team in remediating these issues to improve consistency and inclusivity.

Documentation

I collaborated with Holly Boston, our content designer, in creating accessibility documentation for components in the design system. Together, we developed clear best practices, guidelines, and actionable recommendations to support designers and developers in building more accessible products. This documentation covered component-specific requirements and practical tips, making accessibility an integral part of our design process.

Carosuel accessibility documentation in ZeroHeight (hidden text due to NDA)

Outcome

After documenting and proposing accessibility improvements, I created a prototype reflecting these changes. If implemented, the updated design system would enable screen reader users to clearly identify all interactive elements and navigate content seamlessly, demonstrating a significant step forward in inclusive design.

Before (current CNN screenreader experience)

After (prototype)

While I couldn’t review all 70+ components, the 5 I audited now pose fewer barriers for CNN's estimated 7.5 million users with disabilities (15% of the platform’s 50 million users).

Reflection

Accessible Components ≠ an Accessible Product

While accessible design system components are foundational, it doesn't guarantee accessible products. True accessibility requires thoughtful integration components and flows.

Value of User Testing

Using assistive technologies such as voiceover is important, but only the first step in auditing products for accessibility. Accessibility depends on integration with real users to understand human experience.

Built by Tom M. ©2025

Accessibility

I'm committed to making this website fully conformant with WCAG 2.2 level AA. This site relies on HTML, WAI-ARIA, and CSS to work with combinations of assistive technologies and web browsers. If you wish to report an access barrier or have any access requirements, please contact me and I will address it promptly: thomasmccluskey@proton.me

Accessibility

I'm committed to making this website fully conformant with WCAG 2.2 level AA. This site relies on HTML, WAI-ARIA, and CSS to work with combinations of assistive technologies and web browsers. If you wish to report an access barrier or have any access requirements, please contact me and I will address it promptly: thomasmccluskey@proton.me

Accessibility

I'm committed to making this website fully conformant with WCAG 2.2 level AA. This site relies on HTML, WAI-ARIA, and CSS to work with combinations of assistive technologies and web browsers. If you wish to report an access barrier or have any access requirements, please contact me and I will address it promptly: thomasmccluskey@proton.me

built by Tom McCluskey ©2025